Promoting your event in the local and mainstream media is a great  - and free - way to show others how you are taking part in Cultural Diversity Week. The are a few simple steps to take to ensure your story is picked up by the newspapers and radio, the most important is alerting the media early about your event and following up with all relevant information.

Think about the colour, design and wording of printed materials – keep things simple, but ensure you include all the important information (date, time, venue, entry fee, sponsor’s logos, website, etc) and proof-read carefully. Invest what you can in a good quality design. 

Use your networks to help spread your message. Groups who distribute newsletters, e-newsletters, or have websites with social event calendars may be willing to advertise your event. Approach your sponsors to see if they can assist in promotion. Engage friends or members to do a letterbox drop. Many local councils have online community event forums; contact them directly to discuss how they could help you.

Download a Media Kit to find out more.

Download some examples of Media Coverage.